Privacy Policy
EffePharm (“EffePharm,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit effepharm.com, contact us, submit an inquiry, download materials, communicate with our team, or otherwise interact with our products and services.
By using this website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you provide directly to us, as well as certain information collected automatically when you use our website.
Information You Provide to Us
Depending on how you interact with EffePharm, we may collect information such as:
- Name
- Business email address
- Country or region
- Telephone number
- Company name
- Job title or business role
- Whether you are a customer, potential customer, supplier, or other business contact
- Information included in inquiries, messages, or requests
- Information you provide when requesting product information, white papers, samples, quotations, technical documentation, or other materials
- Information provided during business communications with our sales, technical, or customer service teams
Please do not provide sensitive personal information unless it is necessary for your interaction with us.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Referring website or source
- Pages viewed
- Date and time of access
- Time spent on pages
- Website navigation and interaction data
- Approximate geographic location derived from your IP address
We may collect this information through cookies, server logs, analytics technologies, tags, pixels, and similar technologies.
2. How We Use Your Information
We may use personal information for the following purposes:
- To respond to inquiries and requests
- To provide information about our ingredients, technologies, products, and services
- To prepare quotations and support potential or existing business relationships
- To provide requested white papers, product specifications, technical documents, or other materials
- To communicate with customers, suppliers, distributors, partners, and other business contacts
- To arrange meetings, consultations, or appointments with our team
- To improve our website, products, services, and user experience
- To understand website traffic and visitor behavior
- To conduct internal analytics and business planning
- To maintain the security and proper operation of our website
- To detect and prevent fraud, abuse, security incidents, or other unlawful activities
- To comply with applicable laws, regulations, legal processes, and regulatory requirements
- To protect the rights, property, safety, and legitimate interests of EffePharm and others
- To send relevant business or marketing communications where permitted by applicable law or where you have provided consent
You may opt out of marketing communications at any time by following the unsubscribe instructions in the communication or contacting us directly.
3. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate properly, understand how visitors use the website, remember preferences, and improve website performance.
These technologies may include:
Essential Cookies
These cookies are necessary for core website functionality, security, navigation, and form submission.
Analytics Cookies
Analytics technologies help us understand how visitors interact with our website, including which pages are visited, how visitors reach our website, and how the website performs.
We may use tag management and analytics technologies, including tools such as Google Tag Manager, to manage website measurement and related technologies.
Functional Cookies
These cookies may help remember user preferences or enable additional website features.
Where required by applicable law, non-essential cookies will be used based on your consent.
You can also manage or block cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of the website.
4. Legal Bases for Processing
Where laws such as the General Data Protection Regulation (“GDPR”) or UK GDPR apply, we process personal information based on one or more of the following legal grounds:
- Consent: You have given us permission to process your information for a specific purpose.
- Contractual necessity: Processing is necessary to respond to your request or perform a contract with you or your organization.
- Legitimate interests: Processing is necessary for legitimate business purposes, such as responding to inquiries, improving our services, securing our website, and maintaining business relationships, provided these interests are not overridden by your rights.
- Legal obligation: Processing is required to comply with applicable laws or regulatory obligations.
Where processing is based on consent, you may withdraw your consent at any time.
5. How We Share Personal Information
We may disclose personal information to third parties when reasonably necessary for the purposes described in this Privacy Policy.
These parties may include:
- Affiliated companies within the EffePharm organization
- Website hosting and IT service providers
- Cloud storage and data processing providers
- Website analytics and technology providers
- Customer relationship management and communication service providers
- Professional advisers, including legal, accounting, auditing, and compliance advisers
- Logistics, technical, sales, or business service providers where necessary to fulfill your request
- Government authorities, regulators, courts, or law enforcement agencies when required by law
Service providers may process personal information only for purposes related to the services they provide to us and subject to applicable contractual and legal requirements.
We may also disclose information as part of a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction.
6. International Data Transfers
EffePharm operates internationally and works with customers, suppliers, partners, and service providers in multiple countries and regions.
As a result, your personal information may be transferred to, stored in, or processed in jurisdictions other than the country in which you are located.
Privacy and data protection laws may differ between jurisdictions. Where required by applicable law, we take appropriate measures to protect personal information transferred internationally, which may include contractual safeguards and other legally recognized transfer mechanisms.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including:
- Responding to inquiries
- Maintaining business relationships
- Providing requested products or services
- Maintaining business and transaction records
- Meeting contractual obligations
- Complying with legal, tax, regulatory, or accounting requirements
- Resolving disputes and enforcing agreements
Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements.
When personal information is no longer required, we will take reasonable steps to delete, anonymize, or securely dispose of it.
8. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
However, no website, online transmission, electronic storage system, or security technology can guarantee absolute security. You should therefore take appropriate precautions when submitting information online.
9. Your Privacy Rights
Depending on where you live, applicable data protection laws may give you certain rights regarding your personal information.
These rights may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of certain processing activities
- Object to certain processing activities
- Withdraw consent where processing is based on consent
- Request a portable copy of certain personal information
- Opt out of certain marketing communications
- Opt out of certain forms of targeted advertising, sale, sharing, or profiling where applicable
- Lodge a complaint with an appropriate data protection authority
These rights are subject to applicable legal requirements, limitations, and exceptions.
To exercise your privacy rights, please contact us using the information provided in the Contact Us section below. We may need to verify your identity before processing certain requests.
10. Marketing Communications
Where permitted by applicable law, we may use your contact information to provide updates about EffePharm products, technologies, research, events, exhibitions, services, or other information that may be relevant to your business.
You may unsubscribe from marketing communications at any time by:
- Using the unsubscribe option included in the communication, where available; or
- Contacting us at info@effepharm.com.
Opting out of marketing communications will not prevent us from sending necessary transactional or business-related communications concerning an existing inquiry, transaction, contract, or business relationship.
11. Children’s Privacy
Our website and services are intended primarily for business and professional audiences and are not directed to children.
We do not knowingly collect personal information from children under the age required for consent under applicable data protection laws.
If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can review and, where appropriate, delete the information.
12. Third-Party Websites
Our website may contain links to third-party websites, platforms, publications, scientific resources, social media services, or other external content.
We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
13. Business-to-Business Information
EffePharm primarily operates in a business-to-business environment.
When you communicate with us on behalf of a company or organization, we may process your professional contact information and related business information for purposes such as:
- Managing customer and supplier relationships
- Responding to commercial inquiries
- Providing product or technical support
- Discussing potential cooperation
- Managing contracts and transactions
- Conducting legitimate business communications
Such information will be handled in accordance with this Privacy Policy and applicable laws.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, technologies, business practices, services, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.
15. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you wish to exercise your privacy rights, please contact us:
EffePharm
General Inquiries:
info@effepharm.com
Ingredient Purchase Inquiries:
deal@effepharm.com
Phone:
+86 (021) 5770 9202
Shanghai Address:
Building 12, No. 2033 Husong Highway,
Sijing Town, Songjiang District,
Shanghai, China
Hong Kong Address:
Unit B, 32nd Floor, Lee & Man Commercial Center,
169 Electric Road, North Point,
Hong Kong